From Executive to Coach: My Journey to Help You Succeed

I'm not just a coach; I'm a partner who has walked in your shoes. With 20 years of experience as a leader in marketing and tech, across startups, big-tech, and agencies, I offer a perspective that combines empathy with actionable, real-world strategy. Being a part of the LGBTQIA+ community, I also bring firsthand experience navigating identity, authenticity, and leadership in corporate environments, ensuring a uniquely tailored partnership for those seeking specific support. I've been on your side of the table—and I know what it takes to win.

As a seasoned executive, I’ve been in the meetings, negotiated the deals, and felt the weight of building a company from the ground up. I’ve celebrated the wins and navigated the setbacks, experiencing firsthand the exhilarating highs and the silent, isolating challenges that leaders face every day. This includes the unique dynamic of often being the only woman in the room—from the sole female people leader to the only woman in the boardroom—which has profoundly sharpened my strategic insight and ability to drive influence.



In fact, this approach led one of my former CEOs to nickname me "The Velvet Hammer."

The Velvet Hammer is my signature superpower: it's the ability to lead with grace and eloquence while remaining direct, firm, and results-oriented. It's about using empathy and deep understanding to achieve strategic goals and drive impactful change with precision and clarity.

What I learned is that success isn't just about strategy or numbers—it’s about the people driving them. I saw how a single leader's burnout could ripple through an entire team, and how a misaligned executive group could stall a company's growth. I realized my true passion wasn't just in building companies, but in empowering the people who build them.

That's why I became a certified professional coach. I'm not here to give generic advice. My mission is to be the strategic partner I wish I had during my own journey. I combine my real-world experience with proven coaching methodologies to help you and your team identify what's holding you back—from internal blocks to team-wide friction—and create a clear, actionable plan to move forward.

I believe that true leadership is built on a foundation of self-awareness, purpose, and a thriving culture. My coaching is a partnership dedicated to helping you build that foundation so you can lead with confidence and create a legacy of both professional success and personal fulfillment.

My Credentials & Experience:

• ICF Accredited Certified Professional Coach
• 20+ years of leadership experience in Marketing & Tech across startups, big-tech and agencies
• Expert in leadership development, team alignment, and cultural transformation
• Specialized in LGBTQIA+, Women and BIPOC Leadership (navigating corporate identity challenges and DEI).
• Focused on delivering a customized, results-driven coaching approach